British singing sensation Amy Winehouse may be the best musical marketing story since Madonna. In case you weren’t paying attention to the music scene - or to the tabloids - over the last year or so, Amy Winehouse is the 24-year old singer, songwriter, (and the latest celebrity train wreck) who sings the hit “Rehab.”If you’ve heard “Rehab,” or her other hits, you’d know her voice in an instant. And if you’ve ever seen the singer, I guarantee you’ll never forget her. Covered in tattoos, with heavy eye-makeup and her trademark beehive hairdo, Winehouse is impossible to miss.Sadly, her enormous critical acclaim and six Grammy nominations have been overshadowed by her public self-destruction and reckless drug and alcohol abuse. She’s a favorite target of the tabloids and is right up there with Britney Spears and Lindsay Lohan when it comes to personal train wrecks. In fact, People magazine calls her “a perfect storm of sex kitten, raw talent and poor impulse control.” Amy Winehouse makes Janis Joplin look like a saint. Let’s just hope she doesn’t share Joplin’s fate.What’s any of this got to do with marketing, you ask? Consider the fact […]

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